Wednesday, April 16, 2014

Vespa Scooters


Vespa ScootersStylish and unmistakably Vespa, exceptionally comfortable to ride with low-environmental-impact engines and disk brakes, the new-generation ET models are now also sold in numerous “Vespa Boutiques” in the US (over 60 from California to Florida and from Hawaii to New York, with the latest two boutiques in SoHo and Queens).Having returned to the US in 2000 after exiting the market in 1985 because of new emissions legislation that targeted two stroke engines, the Vespa was an immediate success all over again, and has achieved a market share of 20 per cent of the small (40,000 units a year) but growing scooter sector. 6,000 Vespas were sold in the first year, 2001, and over 7,000 in 2002.But the Vespa isn’t just a market phenomenon. It forms part of social history. In the “Dolce Vita” years the Vespa became a synonym for scooter, foreign reporters described Italy as “the country of the Vespa” and the Vespa’s role in social history, not just in Italy but abroad, can be seen from its presence in hundreds of films. And it’s a story that continues to be told today.Audrey Hepburn and Gregory Peck in “Roman Holiday ” were only the first of a long series of international actors and actresses to be seen on the world’s most famous scooter in a filmography that goes from “Quadrophenia” to “American Graffiti”, from “The Talented Mr. Ripley” to “102 Dalmatians”, not to mention “Dear Diary “.

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Vespa is an Italian line of scooters manufactured by Piaggio.

The Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy—to a full line of scooters and one of seven companies today owned by Piaggio—now Europe’s largest manufacturer of two-wheeled vehicles and the world’s fourth largest motorcycle manufacturer by unit sales.

From their inception, Vespa scooters have been known for their painted, pressed steel unibody which combines a complete cowling for the engine (enclosing the engine mechanism and concealing dirt or grease), a flat floorboard (providing foot protection), and a prominent front fairing (providing wind protection) into a structural unit.

The Vespa was the first globally successful scooter

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